That title makes me think of the Willy Nelson lyrics, “pretty paper, pretty ribbons of blue.” What a great song! Anyway, when I started researching selling on Etsy, the importance of packaging kept coming up. I kept thinking, “Really?” I mean, as long as I pack my items good enough so that they don’t get damaged in shipping, does it really have to look pretty? Aren’t people buying the item, not the packaging? Well, let’s face it. Like it or not, we’re in the age of the unboxing. You need to create an experience for people opening their purchase. So I started researching how others packaged their items and thought about what would work for my gnomes. I must confess, I actually started getting into it! After all, it was another opportunity to be creative. Below are a couple of examples. I enjoy matching the packing to the gnome and still getting my brand out there. Best of all, I didn’t have to break the bank to do it! 🙂
Let me know what you think in the comments. If you’d like one of these delightfully packaged gnomes to open for yourself, follow the link to my shop below. Remember, you can also find CraftyJosephine on Instagram. Thanks for stopping by!
https://www.etsy.com/shop/CraftyJosephines
-Crafty Josephine